Our approach: player data, not personal data.
Memory Lanes is built by a single developer. We believe games should respect their players. So we built Memory Lanes around a simple principle: we collect what we need to make your game work, and nothing else.
Specifically:
- We do not collect your real name, email address, phone number, or location.
- We do not build a profile of you as a person.
- We do not track you across other apps or websites.
- We do not share your data with advertisers.
- We do not send your data to AI services.
- We do not sell your data. Ever.
What we do collect is the minimum needed to make Memory Lanes work as a game.
What we collect
When you play Memory Lanes
1. Your in-game progress. Your alley state, scores, gameplay preferences, decade progression, and other in-game data are saved so you can pick up where you left off and restore your progress on a new device. This is stored on our cloud-save backend (Supabase) and linked to an anonymous user identifier (see below). This is game data, not personal data.
2. An anonymous user identifier from your platform. When you sign in:
- On iOS: We use Sign in with Apple. Apple gives us an anonymized opaque user identifier — we never see your real Apple ID or email address. Apple's privacy-relay design protects your identity.
- On Steam: We use Steam's authentication. Steam gives us a Steam ID. We do not access your Steam profile, friends list, or any other Steam account information.
This identifier exists only to link your cloud save back to you when you sign in on a new device.
3. Purchase confirmations. When you buy Memory Lanes (or a decade-pack, or a Season Pass bundle on iOS), the transaction is handled by Apple App Store or Steam. We receive a confirmation that you purchased the product — we never see your payment card, billing address, or any other purchase details.
4. Anonymous crash reports and analytics. If Memory Lanes crashes, your iOS device or Steam client may send an anonymous crash report to help us fix bugs. iOS may also send anonymous app analytics (session counts, retention) to Apple. These are processed by Apple or Valve, not by us directly. They contain no personal information about you. You can opt out of these in your iOS Settings or Steam settings at any time.
What we do NOT collect
We do not collect, store, or transmit:
- Your real name, email address, phone number, or mailing address
- Your location
- Your photos, camera, microphone, or contacts
- Your demographics (age beyond rating gate, gender, ethnicity, religion, political views, sexual orientation)
- Advertising identifiers or any data used for cross-app tracking (App Tracking Transparency is not engaged on iOS)
- Behavioral analytics for marketing or profiling
- Any user-generated content uploads (V1 has no upload features)
- Any data sent to third-party AI services (Memory Lanes does not use AI to process your data; all AI use in the game is offline production-time only — see our Steam AI disclosure for details)
How long we keep your data
- In-game progress (cloud save): We keep your cloud save indefinitely while your account is active. If you stop playing Memory Lanes for more than 24 months, we may delete your cloud save after notifying you (if we have any way to contact you via your platform; otherwise we delete after 24 months of inactivity).
- Purchase confirmations: Retained for tax and accounting purposes per legal requirement (typically 7 years in the United States).
- Crash reports and analytics: Retained by Apple or Valve per their respective policies. We do not retain copies.
- Cryptographic data (advanced trophy verification, post-milestone players only): Public keys and signatures are anchored to the Bitcoin blockchain via OpenTimestamps. This data contains no personal information about you (only cryptographic hashes). These anchors are permanent and cannot be removed once anchored, per the nature of blockchain technology. You can request deletion of your cloud save state at any time (see below).
How to delete your data
You have the right to delete your data at any time.
To delete your cloud save: Contact us at privacy@memorylanes.io with a request to delete your data. Include your platform (Apple or Steam) so we can locate your anonymous user identifier and delete the associated cloud save. We will process the request within 30 days and confirm completion.
To delete your account on iOS: You can also revoke Sign in with Apple from your iOS Settings → Apple ID → Sign in with Apple → Memory Lanes → Stop Using Apple ID. This will sever the link between your Apple ID and your cloud save. If you also want the cloud save data itself deleted from our backend, follow the email process above.
Note on OpenTimestamps anchoring: If you reached the milestone that activates cryptographic trophy verification, public hashes anchored to Bitcoin cannot be removed (this is true of all data anchored to public blockchains). These hashes contain no personal information about you. Deleting your cloud save removes your active game state from our backend; the anchored public hashes remain mathematically verifiable but contain no personal data per our Privacy-First Telemetry architecture.
How we share your data
We share your data with the following service providers, and only as needed to provide the game:
- Apple Inc. — Sign in with Apple authentication, App Store purchases, optional crash reports, optional app analytics. Apple's privacy policy: apple.com/legal/privacy
- Valve Corporation — Steam authentication, Steam purchases, optional crash reports. Valve's privacy policy: store.steampowered.com/privacy_agreement
- Supabase Inc. — Cloud save backend (stores your anonymous user identifier and in-game state). Supabase's privacy policy: supabase.com/privacy
- OpenTimestamps — Public blockchain anchoring of cryptographic hashes (no personal data). OpenTimestamps documentation: opentimestamps.org
We do not share your data with:
- Advertisers or advertising networks
- Data brokers
- Social media platforms
- AI service providers (no user data is sent to AI services; all AI use is offline production-time only)
- Any other third party
Your rights under privacy laws
If you live in the European Union (GDPR)
You have the right to:
- Access your data
- Correct inaccurate data
- Delete your data (Article 17 — see "How to delete your data" above)
- Restrict processing of your data
- Object to processing of your data
- Data portability (request your data in a portable format)
- Withdraw consent at any time
- Lodge a complaint with a supervisory authority
To exercise any of these rights, contact us at privacy@memorylanes.io.
If you live in California (CCPA / CPRA)
You have the right to:
- Know what personal information we collect (this policy)
- Delete your personal information (see "How to delete your data" above)
- Opt out of the sale or sharing of your personal information (we do not sell or share your personal information — there is nothing to opt out of)
- Non-discrimination for exercising your privacy rights
To exercise any of these rights, contact us at privacy@memorylanes.io.
If you live elsewhere
You generally have similar rights under your local privacy laws. Contact us at privacy@memorylanes.io to exercise them.
Children's privacy
Memory Lanes is rated 13+ and is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has used Memory Lanes and provided us with personal information (which our data minimization design makes structurally difficult), contact us at privacy@memorylanes.io and we will delete the information promptly.
For users between 13 and 16 in the European Union, we rely on the legitimate interest basis under GDPR for processing the minimal data needed to provide the game.
Changes to this policy
We may update this privacy policy from time to time. When we do, we will update the "Last updated" date at the top of this policy. Material changes will be announced via the in-app news feed or Steam page announcement at least 30 days before they take effect.
This policy may be updated to reflect:
- Changes in the law (GDPR amendments, CCPA/CPRA updates, EU AI Act compliance, etc.)
- Changes in platform requirements (Apple App Store policy updates, Steam policy updates)
- New game features that require additional data flows (if and when added)
Contact us
If you have questions about this privacy policy or about how we handle your data:
We respond to all privacy inquiries within 30 days (often much faster).